Heidi (Witherspoon) Skrzypek

Senior Copywriter

Seattle, WA

From ad agency, to newsroom, to freelance, to retail PR, to corporate wine PR, my wide range of experience helps clients complete their projects with ease. Let's collaborate!

Heidi (Witherspoon) Skrzypek

Senior Copywriter

Seattle, WA

From ad agency, to newsroom, to freelance, to retail PR, to corporate wine PR, my wide range of experience helps clients complete their projects with ease. Let's collaborate!

Washington Blueberries - full site content
All-purpose site content for growers and consumers. Annual season fact sheet updates and press releases. Work via agency.
WA Blueberry Commission
Kitchen & Market Seattle
Copywriting on the PR team for K&M: Origin story, press releases, story pitches, and occasional newsletters. Via PR firm.
Food beverage retail grocery
Coke Farm - new site content
Full content overhaul for new CMA-created website. Worked with client via agency.
Coke Farm
Brand Story Copy - Zoka
Coffee with a cause: the standout story of a company that helps its grower communities. Via agency.
Zoka Coffee Company
Gruet Winery- brochure & integrated campaign
Handled the M&A press. Video scripting, web, e-comm marketing, and collateral for this NM-based sparkling wine brand.
Gruet Winery
Tovolo- kitchen product catalog content
Working directly with ICI's graphics lead, I produced catalog and online content refreshes.
Tovolo/ICI USA
The Pink Door - Web content build/launch
I liaised between the NYC designer and restaurant owner to map, write & refine content.
The Pink Door
Precept Wine- web content build/launch
Full site build in WordPress by Creative Media Alliance; I managed, wrote & edited content.
Precept Wine
Insights writing in capital management
Created form and insights process, edited advisors' replies into AP Style insights for capital mgmt. corp.
Freestone Capital
Blissworld- catalog copy (beauty/spa)
Older but so fun: Bliss copy for hundreds of products using shipped samples & white papers.
Blissworld Inc.
Browne Family Vineyards- long-form storytelling
Educating the trade about a luxury wine brand from Walla Walla; full campaign.
Browne Family Vineyards
Insights and case studies in broadband
Researching and simplifying complex topics into digests on connectivity and broadband; also social content.
NoaNet

About

Heidi (Witherspoon) Skrzypek

Copywriting

Public Relations

Web Content/UX

Communications strategy

Social Content

AP Style

Editing

Marketing strategy

Brainstorming

Product naming

Campaign building

Journalism

I share information. I match-make. I write with purpose. With 20 years of marketing experience, 16 of it spent writing copy and pitching stories, my career path has been a careening joyride: ad agency, newsroom, freelance, agency PR and corporate communications. My goals: Inspire people, make it memorable, keep learning and work with integrity.

Work I love most:
Brand strategy, content development, naming, taglines and writing features.

Things you won't find on my resume:
Competitive open-water swimmer, reggae fan and dj, hen-keeper and beekeeper's wife. Words With Friends slayer.

StrengthsFinder 2.0 Profile:
Strategic, Individualization, Learner, Achiever and Input.