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Heidi Witherspoon

Senior Copywriter

Seattle, WA

Heidi Witherspoon

From ad agency, to newsroom, to freelance, to retail PR, to corporate wine PR, my wide range of experience helps clients complete their projects with ease. Let's collaborate!

Featured

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Washington Blueberries - full site content

All-purpose site content for growers and consumers. Work via agency.
WA Blueberry Commission Link to Story
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Coke Farm - new site content

Full content overhaul for new CMA-created website. Worked with client via agency.
Coke Farm Link to Story
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Ivar's - "PNW Connection" blog contributor

Working directly with the Ivar's marketing dept, I regularly research and write PNW blogs.
Ivar's Seafood Restaurants Link to Story
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Brand Story Copy - Zoka

Coffee with a cause: the standout story of a company that helps its grower communities. Via agency.
Zoka Coffee Company Link to Story
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Gruet Winery- brochure & integrated campaign

Video scripting, web and collateral for this NM-based sparkling wine brand.
Gruet Winery Link to Story
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Financial Lender Blogs

Client-led topics relevant to lending and the region make for compelling blog entries. Work via agency.
Juniper Capital Link to Story
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Tovolo- kitchen product catalog content

Working directly with ICI's graphics lead, I produced catalog and online content refreshes.
Tovolo/ICI USA Link to Story
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The Pink Door - Web content build/launch

I liaised between the NYC designer and restaurant owner to map, write & refine content.
The Pink Door Link to Story
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Precept Wine- web content build/launch

Full site build in WordPress by Creative Media Alliance; I managed, wrote & edited content.
Precept Wine Link to Story
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Blissworld- catalog copy (beauty/spa)

Older but so fun: Bliss copy for hundreds of products using shipped samples & white papers.
Blissworld Inc. Link to Story
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Browne Family Vineyards- long-form storytelling

Educating the trade about a luxury wine brand from Walla Walla; full campaign.
Browne Family Vineyards Link to Story
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POS for two concepts (Luster, Bundles)

Contract copywriter with The Retail Group to create all POS for two Payless spin-off concepts.
Payless ShoeSource Link to Story

About

Heidi Witherspoon

I share information. I match-make. I write with purpose. With 20 years of marketing experience,16 of it spent writing copy and pitching stories, my career path has been a careening joyride: ad agency, newsroom, freelance, agency PR and corporate communications. My goals: Inspire people, incite laughter, keep learning and work with integrity.

Work I love most:
Brand strategy, content development, naming, taglines and writing features.

Things you won't find on my resume:
Competitive open-water swimmer, reggae fan and dj, hen-keeper and beekeeper's wife. Words With Friends slayer.

StrengthsFinder 2.0 Profile:
Strategic, Individualization, Learner, Achiever and Input.

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Skills

  • Copywriting
  • Public Relations
  • Web content creation
  • Communications strategy
  • Social media content
  • AP Style
  • Editing
  • Marketing strategy
  • Brainstorming
  • Product naming
  • Campaign building
  • Journalism